New Francesconi catalogue is out!

After almost one year and a half, the new Francesconi catalogue has been printed, and the result couldn’t leave me more satisfied.

Starting back from a very organized older catalogue, we re-worked basically every feature: brand identity and personality, copywriting, rendering, tables, photography, taxonomy, printing. A long and complex work we carried out totally from remote, due to the CoViD-19 restrictions we decided to strictly follow for our and other’s health.

The final result is a friendly and readable book, meant to be understood also by non-technical operators and, guys, we like it!