Ödla

In 2017 I designed for Plust, the design branch of a well established italian company specialized in rotomoulding, a small toy for children.
Born from a research around the evolution of the species and featuring one of the most infamous dinosaur in cinematography, the Tyrannosaur, Ödla is actually a semantic research: the overall shape of the reptile has been filtered and reduced to few basic details, and the formal result is somehow archetypal, so that its shape can be applied also to a generic reptile (hence the name, meaning lizard in Swedish).