No rule(r)s

For the second product lineup of SomethingGood, the concept brand I founded with Zaven and Matteo Zorzenoni, I designed this small and cute metal ruler, where the transversal grooves (useful to mark the centimeters) created a texture similar to those french baguette loafs. The ruler is quite heavy because it’s made in solid metal, carved, milled, polished and put into a galvanic bath to make it shine even more.