During 2012 Milan design week, I will exhibit in many places. One of this will be PADIGLIONEITALIA (italian pavilion), a group of italian designers, with a concept work called “Yalog”. Check the website we put online with our smily faces!
Here is the press release for the exhibitions. Hope we’ll meet there!
Should we trace a map of contemporary italian design landscape, we would start from the biggest cities,
prominent metropolis whose fame is widespread, and whose roads would connect them to the rest of the
We would find then some rivers, whose stream would drive thoughts and ideas through the watered land,
in a continuous flux of cultural exchanges.
We’d trace some boundaries, defining similar areas, for languages, traditions and vocations.
But stopping ourselves at this point might be wrong. Our map would be quite empty, if we would not
include less sprawling cities, more recent towns, but nonetheless chronicled and wise, whose fame might
sometimes overtake older cities.
Hence, we felt the need to tell people who reduce this complex scenario to few “cities” what this scenario
actually means, depicting a sort of an illustrated atlas of earnest but pragmatic players, detatched but
acknowledging each other, composing and completing our otherwise empty map, painting a portrait made
of definitely different colours, that might be misread when seen individually at a close distance but, seeing
them as a whole, can reveal themselves as a Macchiaioli masterpiece.
To do that, we chose a container, a PAVILION grouping and celebrating those players, putting them into
contact, harmonizing them and not dissolving them under labels or groups, without implicating
generations or affiliations, but highlighting the work of every professional stating their will of participate
in painting this first portrait of contemporary design. A journey that, faithful to our map, enriches people
and itself of experiences, details, research and strong contents.
A journey that chose its container: a PAVILION. ITALIAN PAVILION (PADIGLIONEITALIA).